Innovating and disrupting UK consumer finance
At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.
We provide around 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.
Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.
Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.
Moving people forward
NewDay in numbers
Creating value at scalecustomer data points on existing customers
customer spend through our products1
gross receivables2
transactions processed1
monthly app logins3
customers2
active customers registered for e-statements2
customers with improved credit scores1
customers we responsibly said 'yes' to1
Leading
credentialscredit card ABS issuer in the UK4
years of underwriting history
share of UK credit card receivables5
112 months to 31 December 2024
2At 31 December 2024
3Average over the 12 months to 31 December 2024
4Since 2016
5Gross receivables as proportion of BoE reported credit card receivables at 31 December 2024