Innovating and disrupting UK consumer finance 

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.

We provide nearly 5 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.

Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.

Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.

Moving people forward

NewDay in numbers

Creating value at scale
1 T

customer data points and insights

£ 6 B+

customer spend through our products

£ 3.3 B

gross receivables (14% CAGR)1

146 M

transactions processed2

12 M

monthly app logins3

c 5 M


91 %

active customers registered for eServicing

c 2 M

customers with improved credit scores4

0.9 M

customers we responsibly said 'yes' to in 2021


# 1

credit card ABS issuer in the UK4


years of underwriting history

5.5 %

share of UK credit card receivables5

1CAGR from 31 December 2014 to 31 December 2021

212 months to 31 December 2021

3Average over the 12 months to 31 December 2021

412 months to 31 December 2021

5Since 2016

6Total receivables as proportion of BoE reported credit card receivables at 31 December 2021