Innovating and disrupting UK consumer finance 

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.

We provide nearly 5 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.

Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.

Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.

NewDay in numbers

Creating value at scale
1 T

customer data points and insights

£ 5 B+

purchases processed each year

£ 2.9 B

receivables (13% CAGR)1

120 M+

transactions processed each year2

11 M

monthly app logins

c 5 M


3 M

customers registered for eServicing

2 M

customers with improved credit scores3

0.9 M

approved customers in 2020


# 1

credit card ABS issuer in the UK4


years of underwriting history

5.1 %

share of UK credit card receivables5

1CAGR from 2014 to H121

212 months to 30 June 2021

312 months to 30 June 2021

4Since 2016

5Total receivables as proportion of BoE reported credit card receivables at 30 June 21