Innovating and disrupting UK consumer finance 

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.

We provide nearly 5 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.

Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.

Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.

Moving people forward

NewDay in numbers

Creating value at scale
1 T

customer data points on existing customers

£ 15 B

customer spend through our products1

£ 4.3 B

gross receivables2

323 M

transactions processed1

17 M

monthly app logins3

3.7 M


95 %

active customers registered for eServicing2

2.4 M

customers with improved credit scores1

395 K

customers we responsibly said 'yes' to1


# 1

credit card ABS issuer in the UK4


years of underwriting history

6.2 %

share of UK credit card receivables5

112 months to 31 December 2023

2At 31 December 2023

3Average over the 12 months to 31 December 2023

4Since 2016

5Gross receivables as proportion of BoE reported credit card receivables at 31 December 2023