Innovating and disrupting UK consumer finance 

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.

We provide nearly 5 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.

Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.

Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.

Moving people forward

NewDay in numbers

Creating value at scale
1 T

customer data points and insights

£ 9 B+

customer spend through our products

£ 4.3 B

gross receivables (29% year-on-year growth)

216 M

transactions processed1

16 M

monthly app logins2

c 5 M

customers

94 %

active customers registered for eServicing

c 2 M

customers with improved credit scores3

1.3 M

customers we responsibly said 'yes' to in 2022

Leading

credentials
# 1

credit card ABS issuer in the UK4

20+

years of underwriting history

6.6 %

share of UK credit card receivables5

112 months to 31 December 2022

2Average over the 12 months to 31 December 2022

312 months to 31 December 2022

4Since 2016

5Total receivables as proportion of BoE reported credit card receivables at 31 December 2022