Sustainability at NewDay

We are driven by a single, clear and defining purpose: to help people move forward with credit. We believe that credit is a force for good and that responsible and accessible credit expands possibilities. It powers up life and business.

Our purpose sits at the heart of what we do and how we do it. We’re striving to use credit as a force for positive change: for our customers, communities, employees and the planet.


How we moved people forward in 2023

2.4 m

customers improved their credit score

£1.6 m

donated to Family Action across our eight-year partnership

79 %

Inclusion & Diversity Index score (vs >75% target)

100 %

renewable energy tariffs across our operations


For our customers

We’re driven by our purpose to help people move forward with credit. This sits at the heart of everything we do. Through our deep understanding of our customers’ needs, we are able to provide them with the tools they need to stay in control of their finances.


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For the community

Our purpose extends far beyond our products. We are passionate about engaging with and supporting our local communities and wider society in general. We partner with organisations that share our commitment to helping people move forward in their lives.


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For our people

Our colleagues are our greatest asset. We aim to create an exceptional experience for our people by creating a fair, inclusive and diverse workplace with many opportunities for growth and development.


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For the environment

We are committed to reducing our impact on the environment with a focus on decarbonisation, water use reduction and waste management. We have already become carbon neutral for scope 1 and scope 2 emissions, and plan to reach net zero greenhouse gas emissions by 2040.


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Our business is built on the foundations of a well-established governance framework that fosters a culture of ethical and responsible business practices. We aim to ensure growth is delivered in a controlled and compliant manner, whilst protecting the interests of all our stakeholders.


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EcoVadis Gold Rating

In 2023, NewDay’s sustainability gold rating from EcoVadis placed us in the top 3% of our sector.