The Directors have had regard to the matters set out in section 172(1) of the Companies Act 2006.

The Group’s governance framework and organisational structure are defined to support the Group’s purpose and business objectives, safeguard assets and promote success. The Directors delegate authority for the day-to-day management to the Chief Executive Officer (CEO) and Executive Committee. The CEO and Executive Committee approve and oversee execution of the Group's strategy and related policies. The Board reviews matters relating to financial and operational performance; business strategy; key risks; stakeholder-related matters; compliance; and legal and regulatory matters. This is supported through the consideration of reports and presentations provided at regular Board meetings. Agendas for Board and Board Committee meetings are structured to allow sufficient time for consideration and discussion of key matters and ad hoc meetings are scheduled where necessary.

Purpose and values are at the heart of employee engagement and the Group runs regular employee surveys with tailored follow-up actions on identified focus areas. The Group provides access to online learning and development tools for all colleagues and also has a programme of activities throughout the year covering inclusion and diversity, mental health and wellbeing.

The Group prioritises maintaining strong relationships with customers, consumers, suppliers and other stakeholders.

  • Consumers: Individual credit account holders are central to the Group’s purpose and it prioritises consumer satisfaction by continuously enhancing credit offerings and providing seamless consumer journeys. This is achieved in numerous ways including through monitoring consumer outcome forums to drive improvement initiatives, as well as the provision of credit building tools.
  • Customers: The Group works closely with its customers to deliver modern, frictionless technology solutions to enhance product offerings and improve engagement with consumers. An important focus of the Group is to widen its consumer credit partnerships as well as its platform-as-a-service offering. This involves working closely with existing and prospective customers to understand their needs to deliver mutually beneficial and sustainable partnerships.
  • Suppliers: The Group is committed to building long term, fair and transparent relationships with its suppliers, ensuring that it engages with entities sharing the Group’s purpose and values.
  • Regulators and governing bodies: The Group maintains open and transparent reporting and communication with regulators to stay abreast of and be involved in shaping potential developments. The Group ensures timely reaction to any new or amended regulations to ensure its business continues to be undertaken in a compliant and consumer-focused manner. This includes ensuring the FCA’s Consumer Duty remains at the heart of the Group’s business.
  • Colleagues: Knowledge powers the business, which is why colleagues play such a key role in the Group’s success. The Group offers a competitive and balanced rewards package that attracts and retains the best talent. Management actively engage with other employees through an all-colleague communication programme including regular town hall meetings, employee surveys and a programme of activities throughout the year covering inclusion and diversity, mental health and wellbeing. These allow the Board, through the Executive Committee, to review and share key information on employee-related matters and the internal and external factors affecting performance in a collaborative manner, empowering colleagues to voice their opinions and contribute to delivering on our ambitions. The Group offers online learning and development tools to all colleagues to support continuous learning and a focus on career growth, delivering content at scale with data-driven personalisation.
  • Shareholders: The Group’s shareholders are represented on the Board and have regular insight into the performance of the Group and can influence overall business strategy.

The Group believes in socially responsible business practices benefiting all stakeholders. This includes working with customers to widen financial inclusion and promote good credit behaviours. It also operates in an environmentally friendly and sustainable manner. The Group provides ongoing support to its charity partner, Family Action, reports relevant sustainability metrics to the Board and is a member of environmental organisations to share best practice.

The Group aims to act fairly, ethically and openly in everything that it does. It is committed to carrying out business responsibly, and this includes ensuring that slavery and human trafficking are not taking place in any part of the business or supply chain. The Group’s Modern Slavery and Human Trafficking Statement is available on the website (newday.co.uk/site-services/modern-slavery-and-human-trafficking-statement/).

The Group’s Supplier Code of Conduct is available on the website (newday.co.uk/site-services/supplier-code-of-conduct/) and outlines all the areas it expects suppliers to adhere to across all aspects of sustainability, including protecting the environment. Suppliers are required to actively reduce their carbon emissions and other negative environmental impacts and to provide updates on progress towards this requirement. The Group’s streamlined energy and carbon reporting is detailed in the latest Annual report (newday.co.uk/investors/investor-information).

By understanding the differing needs and concerns of stakeholders through proactive engagement, the Board ensures careful consideration of the potential impact of its decision-making on each stakeholder group. The Group is committed to considering the interests of all stakeholders in order to maximise its long-term success. An example of a decision taken by the Board in 2025 and how the interests of stakeholders were considered was the KKR acquisition. The KKR acquisition secured additional investment into AssetCo and supported the Group’s aim to originate, and provide excellent service to, more consumer accounts. This was supported by a multi-year origination and servicing agreement that was signed with AssetCo, thereby securing the longer-term growth for the Group, its colleagues and partners. It also resulted in a return of equity to the Group’s incumbent shareholders.