NewDay is a leading provider of credit to UK customers, specialising in the issuance of credit cards and unsecured personal loans within the financial services sector in the UK.

Being a responsible business is at the heart of everything we do. Our Manifesto is simple. We believe in credit as a force for good. Because responsible and accessible credit expands possibilities. It powers up life and business. Our Manifesto outlines our commitment to be a welcoming, knowing, understanding and rewarding business. It is the foundation to our business strategy and underpins our relationships with our customers, suppliers, employees, and the wider society at large. It also ensures that we consider the needs of all our stakeholders so that we make informed, fair decisions that benefit our customers, colleagues, shareholders and partners, as well as our local communities. NewDay has a responsibility to ensure that the commitment of our Manifesto is continued throughout our supply chain.

At NewDay, we have set ourselves a Net Zero target of 2040. As third parties contribute the significant proportion of our carbon footprint, we recognise that it is crucial to engage with our supply chain in order to deliver our Net Zero ambitions. In 2021, NewDay also became a signatory to the UN Global Compact (UNGC), the world’s largest corporate sustainability initiative. We have aligned our approach to the UNGC’s Ten Principles covering human rights, labour, environment and anti-corruption. As a signatory, we are demonstrating our commitment to taking action to advance broader societal goals, including the UN Sustainable Development Goals (SDGs).

We value our relationship with our suppliers, as they play an essential part in helping create a more socially, economically and environmentally responsible supply chain. Our Supplier Code of Conduct outlines our requirements for the suppliers we do business with; we are committed to supporting our suppliers in this respect, including working together to improve the supplier’s ability to meet these requirements. NewDay will always mandate that our suppliers fully comply with all applicable laws, regulations and standards within the geographies within which they operate. In instances where standards outlined within this document differ from (and sets higher standard than) local laws and customs, we require suppliers to respect these standards.

This Code of Conduct applies to all suppliers that provide services to or on behalf of NewDay and third parties sub-contracted by a supplier. We expect our suppliers to have oversight of their own supply chains to ensure compliance to our Code and that any concerns within their supply chain are reported back up to NewDay.

We welcome open, honest discussions with suppliers where they feel they might not be able to fully adhere to the Code and the opportunity to explore solutions to these challenges. However, if suppliers continue to be in breach of this Code, NewDay will take steps to review the terms of the contract, including reduction in the order and exiting of the relationship.


As a Financial Services organisation, NewDay recognises the importance of bringing economic benefit to our workers, investors and local communities. Commercial transactions should be beneficial to all parties and based on the principles of fair and honest dealings. All our suppliers must:

  • Embed basic business principles in a Code of Business Standards or a similar policy, including such items as adherence to local laws and regulations.
  • Comply with all applicable laws, statutes, regulations and codes relating to anti-bribery and anti-corruption including but not limited to the UK Bribery Act 2010.
  • Ensure that policies are in place to stop fraud, money laundering, bribery and corruption.
  • Comply with all national and international sanctions policy and legislation.
  • Have reasonable and lawful payment policies with their own suppliers and subcontractors.
  • Perform their own supplier assessments in a transparent manner with openness and integrity.
  • Identify, manage and prevent any conflicts of interest that might arise through the engagement with NewDay.
  • Refrain from any business activities that may be deemed to be unethical or result in reputational harm to themselves or their customers.
  • Ensure that the sub-contractors they appoint adhere to the above-mentioned requirements and actively end relationships with any vendor that is found to be in breach of these requirements.


Long-term sustainability is a Board-level priority at NewDay and we recognise the importance of minimising our impact on the environment. Our Environment, Social and Governance (ESG) framework ensures appropriate focus and accountability across the business. We require all our suppliers to:

  • Comply with all applicable current and future environmental laws, regulations and standards including compliance with industry best practice standards for the sourcing of products and materials such as FSC, Fairtrade, MSC, labelling and other standards.
  • Actively reduce carbon emissions and other negative environmental impacts and provide visibility to progress toward this commitment.
  • Encourage the use of technologies and practices with reduced environmental impact and work towards the reduction of negative environmental impacts throughout their supply chain.
  • Develop environmental policies, set environmental objectives or targets that as a minimum include commitments to identify, measure and reduce significant environmental impacts.
  • Collaborate with NewDay to innovate and develop practices that will help to improve environmental performance.

The Supplier is expected to support NewDay Group’s commitment to protecting the environment and achieving Net Zero by 2040 and to this end, should have:

  • An environmental management program on the use of resources and mitigation of risks allowing The Supplier to continuously improve its environmental performance as set out below. The Supplier shall perform activities that aim at improving its environmental performance including but not limited to any of the following:
    • Reducing greenhouse gas emissions occurring in their own operations, as well as their wider value chain;
    • Supporting the reduction of waste, through reuse & recycling and the provision of sustainable material;
    • Air quality control and emissions management; and
    • Water quality and consumption management
  • An open dialogue on environmental matters, and cooperate with NewDay to improve NewDay’s, as well as its own, environmental performance. The Supplier should also be transparent and should provide NewDay annually upon request and at its own costs with any environmental data or information that NewDay may reasonably require;
  • Procedures in place to manage environmental performance of its own Suppliers;
  • And procedures in place to communicate environmental performance with relevant stakeholders and affected parties, when applicable.


Being a good corporate citizen and making positive social contributions is of paramount importance to NewDay. As such we require all our suppliers and any sub-contractors they may use to ensure that at all times they:

  • Act with integrity and avoid engagement in any activities that may cause negative social impacts.
  • Promote social responsibility and accountability within their organisation and across their supply chain.
  • Wherever possible, engage with their community to promote social responsibility and encourage their workforce to champion social causes internally and externally.

Human Rights

NewDay is committed to the protection of Human Rights around the world and is guided by the fundamental principles such as the International Labour Organisation (ILO) core conventions. We comply with all applicable laws and regulations, including the UK Modern Slavery Act 2015.

NewDay requires suppliers to respect the human rights of their employees and to comply with all relevant legislation, regulations and directives in the countries and communities in which they operate. In addition, NewDay requires its suppliers to ensure:

  • Provision of a safe and hygienic working environment complying with all relevant health and safety laws and providing a working environment, for employees and visitors that minimises health and safety risks.
  • Freely chosen and fairly paid employment ensuring that all work is completed voluntarily and without slavery, servitude, forced or compulsory labour and human trafficking.
  • Avoidance of child labour where the term ‘child’ refers to any person less than 15 years of age (or 14 where the law of the country permits), unless the minimum age for work or mandatory schooling is stipulated as being higher by local law, in which case the stipulated higher age applies in that locality.
  • Avoidance of discrimination against any group on religious, social, gender or ethnic grounds or any protected classes covered under international human rights standards and such other ground as may be recognised under national law.
  • Provision to allow employees to legally organise and join associations such as labour unions.
  • Provision of clear and uniformly applied disciplinary practices and grievance procedures that include provisions prohibiting mental, physical or verbal abuse.
  • Implementation of formal mechanisms to allow employees to raise concerns of operational or business practices that violate laws, regulations or company values and for the concerns to be properly filed, addressed and resolved without the fear of retaliation.

Diversity and Inclusion

NewDay has a firm commitment to enable equality of opportunity and workplace cultures that promote inclusion. We encourage our suppliers to collaborate with us to achieve excellence in equality, diversity and inclusion. We expect our suppliers to:

  • Meet the requirements of the Equality Act (2010) and demonstrate that they take their legal and moral obligations towards being a diverse employer seriously.
  • Create an inclusive environment that always avoids discrimination based on any status or characteristic that is not related to the individual’s merit or the inherent requirements of the job.
  • Drive active management of downstream supply chains as part of their commitment so that the principles of diversity and inclusion are encouraged through their supply chain.
  • Utilise and develop diverse businesses ensuring inclusive sourcing activities and decisions within their own organisations.
  • Take measures to identify and address unconscious bias within their organisations.

Conflict of Interest

The suppliers must disclose all actual or potential conflicts of interest (serving one interest could involve working against another), in this case the supplier’s interest against NewDay’s interest. due to either business or personal relationships with NewDay Group management or staff including representatives working on behalf of NewDay, NewDay’s customers, other supplier(s), business associates, or competitors of the NewDay Group. The suppliers must compete fairly and in line with applicable anti-trust laws in the marketplace. The suppliers must therefore calculate, quote and submit price(s) and/fees contained in any bid, proposal or invoice independently without any collusion, consultation, communication or agreement with any other competing supplier.

Confidential data & Data Privacy

  • The suppliers must strictly limit and safeguard the confidential information belonging to the NewDay Group and any third parties, including any information created, received or learned by the suppliers whilst engaged for or on behalf of third parties and shall only use confidential information as far as permitted by NewDay Group or any third parties
  • The suppliers must only process personal data on behalf of NewDay Group by means of a written agreement that sets forth among other requirements, the supplier’s obligations under the NewDay Privacy Standard, including, but not limited to, onward transfers; the appointment of sub-processors; rights and obligations to, confidentiality, return, and destruction of personal data; technical and organizational security measures; breach notification obligations; data subject rights; and data privacy audits.

Compliance to the Code

NewDay requires suppliers to formally attest to having read and understood this Code, thereby acknowledging the requirements contained within. Suppliers should have good management and governance processes in place to ensure the requirements of the Code can be demonstrated at all times. Furthermore, suppliers must make efforts to monitor their supply chain, making sure they have oversight of their own sub-contractors to ensure compliance to our Code and that any concerns are reported back up to NewDay.

NewDay requires all its suppliers to review their attestation on an annual basis. NewDay reserves the right to review the supplier’s policies, procedures or any other document related to adherence to this Code.