The group formerly known as SAV Credit has re-launched as ‘NewDay’, to reflect the aspirations and changing composition of the business.
Originally set up in 2001, when it launched the aqua card for people overlooked by the high street banks, the
company has grown rapidly to become one of the largest providers of credit and storecards in the UK.
Alongside the original aqua card, NewDay provides marbles and Opus cards, which are no longer open to new
customers, and has recently acquired from Santander a portfolio of co-branded credit and storecards for major high street brands, including Debenhams, House of Fraser, Laura Ashley and the Arcadia Group. In total the company has over 4 million customers and in excess of £1.3bn of receivables and expects to welcome over 1 million new customers this year.
A new name and a new Manifesto
Accompanying its re-branding and the changes in size and shape of its business, NewDay has a new corporate Manifesto, which sets out the company’s aspirations for the future.
NewDay aims to be a different kind of company, with one single-minded objective: to help people be better with money. Then its customers and the business itself will become better off, in the long term.
The Manifesto has four aspirations, to help guide the business towards this objective. NewDay must be a
‘knowing company’, which uses its knowledge of its customers to develop the products they need; a ‘welcoming company’ (while still lending responsibly); an ‘understanding company’, which helps its customers when they run into difficulties; and a ‘rewarding company’, especially to those who manage their card accounts well.
Our commitment to delivering against our newly established Manifesto is central to our future success. It won’t be an easy task, and certainly won’t be achieved overnight, but we’re really optimistic and excited about the prospect of making our customers better off in the future.
James Corcoran NewDay’s Chief Executive Officer
CONTACT
Kevan Reilly
Citigate Dewe Rogerson
[email protected]
Tel: 020 7282 1096/07977 550913
NOTES TO EDITORS
About NewDay
Renamed in April 2014, NewDay was previously known as SAV Credit which was founded in 2000. NewDay is one of the fastest-growing businesses in the UK and a leading company in the credit card market.
In May 2013 the company completed the acquisition of a retail co-brand card and point of sale finance business for many of the UK’s best-known high street retailers including Debenhams, the Arcadia Group, House of Fraser and Laura Ashley. In total the company has over 4 million customers and in excess of £1.3bn of receivables and expects to welcome over 1 million new customers this year.
Our consumer brands include the innovative aqua branded range of credit cards.