Our Culture
At NewDay, our purpose is to help our customers to move forward with credit. Our people bring our purpose to life through living our values.
Our people and our values are what bring our purpose to life. We are shaped by our values, and they are the foundation of our identity and decision making. They are an authentic representation of our culture and bring us together through a shared understanding of who we are.
Our values are an essential tool for getting the best from ourselves, each other and our teams.
Hear from John, our Group CEO, about our unique NewDay culture
Our Values
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We're guided by our responsibility towards our customers and to each other.
We take collective accountability. We support one another. We are stronger together.
We aim high. We have the courage to challenge ourselves and each other.
We build for the future. We push to create, adapt and change.
Hear what our colleagues love about our culture
![]() | "I appreciate that our culture fosters individuality, innovation, and creativity."
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![]() | "I value how NewDay offers great employee benefits and promotes a healthy work-life balance, making it easier to thrive both professionally and personally." |
![]() | "NewDay is a company that invests in people and the best thing about us is our people. Everyone is unique and unapologetically so." |